LAST UPDATED FEB 20 2020
How to ab test with session video replay
Every business has a specific number of visitors while most of them want to increase the frequency of visitor number because new visitors always bring up new opportunities for a business to broaden! In our century, conversion rates are the silver linings for businesses’ websites, and in e-commerce, there is a good word related to it: conversion funnel. By the way, people who A/B test have to pay attention to do a proper usability test; otherwise, their conversion funnel might have leaks. Awareness, interest, desire and action could be considered as the little parts of an imagination funnel, leading us into the journey that starts from webpage visiting to the purchase part. Businesses should be cautious of optimizing their funnel since it plays a huge role for a high conversion rate.
A/B testing in digital marketing is a way to approach optimization of your website’s funnel. Basically, A/B test, which occasionally known as split-run testing is an experiment on a webpage while displaying two variants belonged to the same page in search of comparison. In a nutshell, A/B testing measures conversions using visitors, and one of the variants end up with a higher conversion rate being the winning variant since it helps you optimize better. A stands for “control group”, and B stands for “variation group”. You might ask to yourself, why would I do A/B testing? Due to the increase in your conversion rates, your sale volume will be higher; it’s multi-functional; it reduces not only the time you spend on statistically determining the winner but also car abandonment which obstructs the checkout; plus, it impacts and increases return on investment(ROI) rates respectively. Now that we covered the advantages of it, let the developers follow these steps to accomplish A/B test: