LAST UPDATED MARCH 20 2020
Using session replay videos to identify conversion problems on a website
It was not so long ago that the marketing people or people who had something to serve relied on customers in order to predict the foresight according to their experiences while jumping through a website. Even though it undeniably helped a lot the user experience designers to control usability on the product, the results did not go well for users in terms of explaining the reasons for the false alarm. Also, we have to introduce Conversion Rate Optimization to seize better software testing. Conversion rate optimization is basically a system to rise up the number of conversion percent of page visitors, or commonly defined as “take any desired action on a website”.
Considering everyone as a potential visitor, it’s not hard to answer users’ questions about concerns about their sites. Finally, all roads lead to session replay Videos which are recordings of every possible action of the users. It incredibly lessens the responsibilities of developers, making them ubiquitous objects by being informed about all movements. Consequently, the most essential aim while using session video replay is to seek out obstacles in conversion.
No matter how the recordings help to analyze better, there is still so much to categorize the visitors’ actions like the time they visited, scrolling times, the number of clicks and so forth. Furthermore, clients should be aware of the importance of trust seals and immediate showing of significant content to the visitors. What kind of methods can be applied when analyzing the videos, and which tips can be given to the user? Here are some basic suggestions for a proper examination;