LAST UPDATED SEP 14 2020

Practical Ways To Improve Your Ecommerce Customer Journey

Practical Ways To Improve Your Ecommerce Customer Journey

As a company serving in the field of eCommerce, in order to increase the conversion rates of your customers and encourage them to show their buying behavior, you have to ‘’see’’ them first! Seeing in the digital world means tracking their behavior through their browsing history on the site. VisitorLAB aims to get to know your visitors that you want to turn into loyal customers at this point.

With different digital marketing and analyzing tools such as Website heatmap, Session replay, Error detection, AI Lab , the Visitorlab allows you to see how users spend their time on your site, allowing you to optimize the pages, services, design, and marketing processes you use currently. In this way, it becomes possible to rebuild the eCommerce customer journey in terms of user experience and user interface.

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1. Heatmaps: Recreate Your Website

Imagine a visual presentation on your website where the areas where users show the most activity are highlighted with colors, thanks to a system just like Heatmaps . It is a system that is very easy to understand, interpret, and present for companies who want to optimize their website, from designing to the software. Identifying popular and unpopular areas of your site increases your likelihood of selling products or services and increases your site traffic. The website heatmap tool allows you to get maximum efficiency from the existing sitemap.

2. Session Replay: Watch Your Visitors’ Behavior

The user's mouse movements tell a lot about the regions of the site that increase the conversion rate. With the visitor recording system, you will have the opportunity to watch all mouse movements, clicks, and scrolling processes in retrospective videos. In this way, you will recognize your users not only with lifeless demographic information but directly with their own movements.

3. Error Detection: Having No Uncontrolled Issues

Minor errors on your site can cause a user to decide not to visit there again. For example, if the chart does not appear large enough, if the payment page does not open for a long time, if there are JavaScript-based errors, error line, error URL , or any other problems that occur in operation systems, some problems may occur that you do not notice. Situations that you do not aware of can cause your website to work inefficiently. Consequently, they may cause the user experience to drop to an extremely low level. Visitorlab helps you detect problems that occur on your site while allowing you to overcome uncontrolled problems.

4. AI LAB

Take a journey into the minds, wishes, and expectations of your visitors! In order to make the eCommerce customer journey quality, first of all, it is necessary to get to know those who will experience this journey and give them what they expect. In this respect, working with a team that offers detailed suggestions in the user interface and user experience fields and offers you professional plans or services on how to apply them will also increase your conversion rates. We, as Visitorlab, are proud of what we can manage for your business!