LAST UPDATED MAY 26 2020
Benefits of using a website heat map?
1. Benefits of using a website heat map?
Heat meaping, is one of the most powerful data analysis tools of recent years. In the heat map , where the areas of use are quite wide, the information is represented by colors. The data also provides a summary of information with two-dimensional images. Although there are multiple ways to view a heat map, they all have one thing in common. This aspect is to use colors while showing the relationships between numerical data. Since heat maps are useful and provide a different perspective to users, there are many benefits for businesses. The heat map, which provides increased efficiency in marketing, provides the opportunity to determine where visitors are located and how much time they spend in this area. While customer movements are observed, it is learned in which areas marketing will be done and developments are made in these areas. It contributes to the development of inadequate sections by showing cold and hot areas within the area. Presenting data in sales and marketing areas with visual data instead of numerical data with heat map is the most effective way to show a company's financial status. This helps to resolve the next move the company needs to make. Companies analyze sales and other data temporally; can see in which area the data has fallen over time. Companies and operators using the heat map can have information about the competition field between rival companies. This increases the competition rate and affects the service rate of the companies. So, the heat map helps you better understand company movements.
2. User Experience (UX) and Its Importance for the Site
3. Making The User Experience Best With A Heat Map
UX, which helps you in creating content, is an effective way to learn exactly what users expect and the content they are looking for when visiting your site. Being aware of the performance of the site and determining the direction of user satisfaction ensures the longevity of the site. At this point, the heat map and user experience act jointly. Because, while evaluating the existing data in the digital environment, it also offers the sections where the density is required in the areas where the customer satisfaction needs support. You can analyze with which users are interested in which areas in your site, which areas are insufficient, with heat maps and make updates accordingly. Optimizing the user experience helps you convert from your potential customers who use your product. A successful user experience develops with good analysis. Heat map is one of the effective ways to analyze user behavior .