LAST UPDATED FEB 12 2020
How you can use a website heatmap for A/B tests?
The number of users on the site must be increasing day by day for the developers and digital marketers who dream of developing the website and growing their business. What is necessary to gain new users is to meet the expectations of the user visiting the site and to provide a good user experience. The user who is satisfied with the product or service offered, while continuing to use it, advises the people around to use the site and contributes to the increase in the number of users. In this way, brand awareness is created and user loyalty is created by transforming. The whole process that covers the process from creating brand awareness to creating user loyalty is called Marketing Funnel.
1. What is A/B Testing?
A / B Test is performed on the website to provide the best user experience for visitors to the site, to gain new users day by day and to complete the marketing funnel. A/B Testing attempts to learn how to achieve better performance by using various variations of the website.
The color of the website, the location of a text or image, the font, the size of the confirmation button, are shown to users who visit the site randomly, which have been modified in such a way as to not notice. By comparing the results obtained, the option to use the highest efficiency is used.
2. What is Heatmap?
Website heatmap is a data analysis system that is used on the website to display the behaviors displayed by users visiting the site. This data is presented to the site developer through colors, each coded to have a different meaning. The fact that the colors go from hot to cold means that the action intensity that the user performs on the site also decreases. One of the biggest advantages of Website heatmap is that the obtained result can be displayed on the site and interpreted without any extra technical knowledge.
3. How to Use Heatmap with A/B Tests?
Heatmap obtained for each variation created for use in A/B Test, Click heatmap, Scroll heatmap, Mouse Tracking heatmap, analyzes are interpreted. For each item, a comparison is made between the points that attract the most attention of users and the areas they ignore. The place where the campaign or message intended to be given to the user will work best is determined and applied to the website. These operations allow the user to have a good experience. The growth of the website and the business is ensured at the same time by creating user loyalty and increasing the number of users.