LAST UPDATED JAN 17 2020
How you can analyze a heatmap?
Reading a heatmap doesn't a hard thing, however, it could be confusing though. Before you start to analyze your heatmap you have to be sure a few things:
- Do you have to be sure that what is the result you want to measure? Why you are generating a heat map? Do you want to figure out why you don't get enough sign-in or do you want to be sure the images you pick are good enough? What is your main goal? To get the best and valid results to focus on your goal.
- Use other supported features of VisitorLAB to analyze a heatmap. Before you get a decision about your website read your heat maps and get some help from session replay videos, detection error features, and funnels.
- Detect some key question to standardize the process based on your level of importance, here are some example questions?
- Do people click on all CTA (call to action) buttons, links, surveys, forms, etc? Do they get the action that you willing them to take?
- Do you %100 sure your visitors see all the important content, images, etc.? Do you know where is the blind spot of your website?
- Do you know at which point you lost your visitor? When are they getting distracted? Do you have lots of distracting elements on your website?
- Which device experience is more important for you?
- Do you get lost of click on your unclickable area?
- Be sure your analysis team is objective. Some times people can tend to see what they want to see. Let's say you have some doubts about the place of your banners, it could be so easy to see your banner is in the wrong place.
- Since people can convince themselves so easy you should definitely get some help other analytics tools like Google Analytics, VisitorLAB session replay, etc. To get the best and valid result comparing data could be the best solution.
- Heatmaps can be useless before you have a large amount of data, to make a decision about a change on your website make sure you get your heat map data from enough session and pageview. A rushed conclusion could be more harmful to your business.
- In addition, heatmaps show you the results of visitor' behavior, not the cause of your visitors’ behavior. It’s up to you to figure out why someone clicked on or ignore some elements.
Why you should be careful while using heatmap?
Since every action you will get is very important before you generate and analyze a heatmap you should be careful about a few topics.