How to reduce the bounce rate on your eCommerce site?

VisitorLab gives you an idea of why the users that make up your web traffic rate exit the page immediately. The mouse movements of the users, the time they spend at different points of the page, the more interesting points and less interesting areas can be seen thanks to the website heat map , allows you to find what you did wrong more quickly. If users exit immediately after entering your website, maybe they can't find the product or service they're looking for. Make sure the search button is large enough and visible to make it easy to find the product or service you are looking for. Heatmaps . It is a system that is very easy to understand, interpret, and present for companies who want to optimize their website, from designing to the software. Identifying popular and unpopular areas of your site increases your likelihood of selling products or services and increases your site traffic. The website heatmap tool allows you to get maximum efficiency from the existing sitemap.

Of course, how functional the research bar is extremely important. However, if you do not create the correct categories and tags of products on the site map, you will fail to bring the relevant products to the searchers. In this case, users cannot even find the products that you have and they can love. Therefore, this will cause the rate to be high throughout.

If users have to wait too long while waiting for the pages they want to access, they may leave the site and choose your competitors. In such a case, you will both lose customers and your site traffic will not provide the required return.

According to researches, speed is one of the most important factors affecting the bounce rate. So much so that users who are exposed to a high speed limit will have a 72% higher bounce. This results in the conversion rates being completely inverted.

Another way to lower the bounce rate by keeping users on your site is to create campaigns that will bring people together and transform people's browsing behavior into buying behavior. Thanks to VisitorLAB, you will be able to see where mouse heatmap and click heatmap are collected within the site. Thanks to the transactions you make on the more popular categories, you will have the opportunity to prepare interesting campaigns quickly and easily. Moreover, in order to discover how much interest is shown in your campaigns, the web session replay offered to you by VisitorLAB

Did you know that you can benefit from the service? Campaigns are excellent options that will allow a user who has the inclination to leave your site to spend a little more time on the site and browse opportunities.

When users enter your website, they must first get away from options that will distract them so that they can display buying behavior. To the extent they move away from these options, they can focus on your products or services. Otherwise, even a user who spends a lot of time on your site cannot focus on your products or services due to distractions. Generally, it is extremely important that the landing page or other pages you publish are designed correctly and transformed. To achieve this, many people choose options such as AB testing or split testing. If you choose a correct landing page design, both the conversion rate of users and your email information collection rate will increase by 17.8%.

If you wish, you can take a look at our other content and discover the advantages of VisitorLab and the tips of managing the eCommerce process healthy.