LAST UPDATED MAY 06 2020
How To Read a Heat Map?
1. How to Read a Heat Map?
One of the prominent features of heat maps is that it does not require extra technical knowledge to interpret the results. Each of the data that enables viewing user behavior is presented to the site developer through colors coded to have a different meaning. It is stated that as the color scale used goes from hot to cold, the action density of the user decreases on the site. According to the design, desired colors can be used, but green, yellow and red colors are widely preferred among site developers and digital marketers ; red indicates the region where users spend their time most intensely, while the less dense regions are yellow and green, and regions that never pass, are colorless.
2. What Does Heat Map Do?
Using heat map, data such as which users who visit the site click more, which area they scroll the screen, whether the targeted content takes the desired action -CTA (Call to Action) - is obtained. By analyzing the obtained data, it is determined which items attract the attention of the user and which ones are ignored. The items that are required to attract more attention such as campaigns or advertisements are moved to the points where the users spend intense time and it is checked whether the short and long term targets determined for the website are realized. If it does not happen, the plans are reviewed and the future loss is prevented and the site is provided to grow faster.
3. How Is Heat Map Applied?
Heat map is an easy application that displays the analysis image directly on the website using the data available on the website. VisitorLab, which provides an easy-to-use and functional solution, can be used to view and analyze the site's heat map. As a result of the analysis, the most intense and least time consuming regions of the site are prepared in the form of a visual graphic to be interpreted by the site developer or digital marketer.